digital marketing

10 Types of Digital Marketing for Small Businesses

Anyone running a business, whether large or small, established or just starting out, is going to have to address marketing. Sales rarely happen without your marketing messages having already reached the buyer and influenced their decision. In fact, I’d go so far as to say Never. Any activity on your part that brings your company, brand, product or service to Read the whole post…

marketing-automation

10 Great Reasons to Embrace Marketing Automation

Some see it as a passing trend, others as the emergence of new way of doing things, whilst the pragmatic amongst us use it strategically to enhance our productivity. Yes, this is Marketing Automation. It feels like everything these days is ‘automated’ – from coffee vending to email auto-responders, smart phone notifications to data back up – it is difficult Read the whole post…

go solo with slack no team

Go Solo With Slack

Slack: ‘a messaging app for teams’ – but unless you plan on having some very one-sided conversations then as a freelancer or solopreneur you’re not really going to give this service any mental airtime. But wait… Slack are seriously under-selling themselves! What most people don’t realise is this: (and I’m going to say it loudly…) YOU DON’T NEED A TEAM Read the whole post…

Hats

Small Business Guide to Wearing Serveral Hats At Once

How many hats do you wear? I am lucky enough to work closely with a lady that has a great sense of humour – and boy, does she need it! As a director of a small business she has many roles to perform, being pulled from pillar to post and jumping in and out of several areas of responsibility in Read the whole post…

Workaround Mentality

Workaround Mentality : What you really need to get things done.

It seems to me there are two types of people when it comes to hitting a stumbling block, especially in business. Firstly there are those that throw their hands in the air, maybe moan and grumble a little, and just give up there and then on whatever it was they were trying to achieve. Then there are those who think Read the whole post…