digital marketing

10 Types of Digital Marketing for Small Businesses

Anyone running a business, whether large or small, established or just starting out, is going to have to address marketing. Sales rarely happen without your marketing messages having already reached the buyer and influenced their decision. In fact, I’d go so far as to say Never. Any activity on your part that brings your company, brand, product or service to Read the whole post…

marketing-automation

10 Great Reasons to Embrace Marketing Automation

Some see it as a passing trend, others as the emergence of new way of doing things, whilst the pragmatic amongst us use it strategically to enhance our productivity. Yes, this is Marketing Automation. It feels like everything these days is ‘automated’ – from coffee vending to email auto-responders, smart phone notifications to data back up – it is difficult Read the whole post…

RSS

RSS Feeds : You Can Teach An Old Dog New Tricks

I have an admission to make: until recently, although I knew what an RSS feed was, I really didn’t understand how they worked or why I might need them. But then I got more heavily involved with process automation… You see, RSS feeds have been around since, like, forever in terms of the internet, and we all know that what Read the whole post…

Wishpond

All Your Website Lead Gen Wishes Have Come True : Wishpond

We can all do with a little help when it comes to leveraging traffic to our websites – especially new and small businesses. Unfortunately, like most things in life ‘getting help’ almost always involves spending money, and this is another pain point for the budding business. I have written (favourably) about the freemium model previously, and I have a great Read the whole post…

Unsubscribe

The ONE Single Thing Costing You Most Unsubscribes

Now I don’t want to mislead you here, there are all sorts of reasons why your readers may unsubscribe from your regular emails – from no longer being interested in your niche, right down to the font you use – yes, people really are that fickle. I subscribe to countless email digests from industry experts, tech sites, productivity professionals, blogs Read the whole post…