Grow Your Business

Your business is online and you're well into the swing of your new online world... Time to ramp things up!

You have plans, big plans, and to help turn these into a new reality you're going to need some help. One (relatively) simple thing that you can do is to enter the world of Marketing Automation. This may sound scary or technical but believe me, it really isn't. In fact it's fun - it's also effective, and there are loads of tools out there that will automate almost any process you can think of.

But where to start automating? Enter your friendly WorkFlowPro.

I have dedicated more hours, days, months than I care to admit to the world of process automation - and have reviewed and tested many marketing automation tools. At first this was for my own benefit (naturally) but hey - if I've done this already then it means you don't have to.

Here are my favourite automation tools to help you grow your fledgling business.

Automated Lead Generation

Wishpond introduce themselves as ‘Easy Lead Gen Software’ which is a rather modest description in my eyes. They have a rather brilliant array of apps and tools to use on your website - all customisable to your specific requirements, easy to set up and easy on the pocket too.

In a nutshell, their suite of tools comprise:

  • Landing Pages
  • Website Pop-ups
  • Forms
  • Social Contests & Promotions
  • Marketing Automation
  • Lead Management
  • Lead Scoring
  • Lead Profiles
  • ...And more!

Plus, Wishpond integrates with 12 of the most popular CRM systems, 11 email marketing applications, other useful tools including SurveyMonkey, GoToWebinar and Slack … plus a further 500+ applications through Zapier.

Check out Wishpond today - you'll be glad you did.

Automated Email Marketing

Aweber is the email marketing service of choice for many professional marketers.

Their transparent pricing (dependant upon list size - although you can send an unlimited number of mails to everyone and anyone on your list) and plenty of integrations and workflows help you maximise your email list potential.

Use their tools to help you segment your mailing list, set up auto-response campaigns, send regular newsletters (and more) - with list analytics, over 700 templates plus access to thousands of stock images - this really is pretty much the most comprehensive mailing automation toolkit, at the best value price.

And one more thing... you can have a very generous 30 day free trial of any of their price plans, which is comfortably long enough to get the set up just the way you want it and test all the neat features without feeling hurried into making any financial committment.

Give it a go!

Advanced Social Media Management

HootSuite has become probably the biggest player in the multi-channel social media management market.

There are simply hundreds of apps that do similar things - but HootSuite has you covered across ALL your social networks, schedules your posts at times to suit you (and/or your followers!), analyses your activity, reach, engagement etc and all from one screen!

HootSuite works best for those with 3 or more social streams to manage, who have outgrown the functionality of some of the smaller platforms, and who are looking for a comprehensive, feature-rich and yet reliable social management tool.

I quite simply cannot do this service justice here in just a few sentences, you really have to try it out for yourself.

A few tips:

  • Don't try to do everything at once.
  • If you currently use other social tools then you may find it easier to phase your move over to HootSuite one channel at a time - this will give you the best opportunity to get each channel set up just the way you like it.
  • Try as many of the integrated analysis apps as you can stomach - different ones suit different businesses, users and channels, and the best fit will depend on what you are wanting to get out of them.
  • Make full use of the scheduling capabilities, bearing in mind that different channels will need different frequencies of posting and different reader requirements.
  • Check out their comprehensive guides and training.