marketing-automation

10 Great Reasons to Embrace Marketing Automation

Some see it as a passing trend, others as the emergence of new way of doing things, whilst the pragmatic amongst us use it strategically to enhance our productivity. Yes, this is Marketing Automation. It feels like everything these days is ‘automated’ – from coffee vending to email auto-responders, smart phone notifications to data back up – it is difficult Read the whole post…

Productivity Tech

Productivity Tech : These 5 Key Attributes Are Essential

People like me write a lot about productivity, and we also write a lot about technology and automation in the pursuit of productivity. But why? When you are looking to milk the most out of your precious work hours you want good, concrete advice backed up with clear processes you can follow, easily explained and more importantly easy to implement. Read the whole post…

freemium-models

In Praise of the Freemium Model

Over the last few years I have come across a fair few articles and app reviews that talk about the ‘freemium trap’ – the idea that a user is lured in to using an app or a service because it is free, only to find out that the advertised features they sought are only available on a premium (paid for) Read the whole post…