marketing-automation

10 Great Reasons to Embrace Marketing Automation

Some see it as a passing trend, others as the emergence of new way of doing things, whilst the pragmatic amongst us use it strategically to enhance our productivity. Yes, this is Marketing Automation. It feels like everything these days is ‘automated’ – from coffee vending to email auto-responders, smart phone notifications to data back up – it is difficult Read the whole post…

go solo with slack no team

Go Solo With Slack

Slack: ‘a messaging app for teams’ – but unless you plan on having some very one-sided conversations then as a freelancer or solopreneur you’re not really going to give this service any mental airtime. But wait… Slack are seriously under-selling themselves! What most people don’t realise is this: (and I’m going to say it loudly…) YOU DON’T NEED A TEAM Read the whole post…

Productivity Tech

Productivity Tech : These 5 Key Attributes Are Essential

People like me write a lot about productivity, and we also write a lot about technology and automation in the pursuit of productivity. But why? When you are looking to milk the most out of your precious work hours you want good, concrete advice backed up with clear processes you can follow, easily explained and more importantly easy to implement. Read the whole post…

Wishpond

All Your Website Lead Gen Wishes Have Come True : Wishpond

We can all do with a little help when it comes to leveraging traffic to our websites – especially new and small businesses. Unfortunately, like most things in life ‘getting help’ almost always involves spending money, and this is another pain point for the budding business. I have written (favourably) about the freemium model previously, and I have a great Read the whole post…

Automation

Rise of the Machines : When Automation Goes Too Far

With tools for automating workflows like IFTTT and Zapier, are we at risk of taking things too far? What is too far? And why does it matter? My work at WorkFlowPro is aimed at increasing productivity – and part of this is to make use of process automations. I help others to work smarter and faster rather than harder or Read the whole post…