marketing-automation

10 Great Reasons to Embrace Marketing Automation

Some see it as a passing trend, others as the emergence of new way of doing things, whilst the pragmatic amongst us use it strategically to enhance our productivity. Yes, this is Marketing Automation. It feels like everything these days is ‘automated’ – from coffee vending to email auto-responders, smart phone notifications to data back up – it is difficult Read the whole post…

getting started on line

NOW Is The Time To Start Your Online Project

I must have read literally hundreds, possibly even thousands, of online articles about marketing, social media, lead generation and the whole spectrum of other related subjects. But then I realised: I hadn’t learned a thing! Some I’d just skimmed, some I had read in detail – some I’d even got handwritten notes from, but still I hadn’t (consciously) put a Read the whole post…

RSS

RSS Feeds : You Can Teach An Old Dog New Tricks

I have an admission to make: until recently, although I knew what an RSS feed was, I really didn’t understand how they worked or why I might need them. But then I got more heavily involved with process automation… You see, RSS feeds have been around since, like, forever in terms of the internet, and we all know that what Read the whole post…

Creating a killer content machine

As a blogger and social media user I have a constant battle to find great content to share with my followers. Am I alone here? No, I didn’t think so! I am not really one for tweeting what I had for breakfast (though occasionally I might, but it would have to be a pretty stellar spread) or posting pics from Read the whole post…