Automation

Rise of the Machines : When Automation Goes Too Far

With tools for automating workflows like IFTTT and Zapier, are we at risk of taking things too far? What is too far? And why does it matter? My work at WorkFlowPro is aimed at increasing productivity – and part of this is to make use of process automations. I help others to work smarter and faster rather than harder or Read the whole post…

freemium-models

In Praise of the Freemium Model

Over the last few years I have come across a fair few articles and app reviews that talk about the ‘freemium trap’ – the idea that a user is lured in to using an app or a service because it is free, only to find out that the advertised features they sought are only available on a premium (paid for) Read the whole post…