digital marketing

10 Types of Digital Marketing for Small Businesses

Anyone running a business, whether large or small, established or just starting out, is going to have to address marketing. Sales rarely happen without your marketing messages having already reached the buyer and influenced their decision. In fact, I’d go so far as to say Never. Any activity on your part that brings your company, brand, product or service to Read the whole post…

marketing-automation

10 Great Reasons to Embrace Marketing Automation

Some see it as a passing trend, others as the emergence of new way of doing things, whilst the pragmatic amongst us use it strategically to enhance our productivity. Yes, this is Marketing Automation. It feels like everything these days is ‘automated’ – from coffee vending to email auto-responders, smart phone notifications to data back up – it is difficult Read the whole post…

getting started on line

NOW Is The Time To Start Your Online Project

I must have read literally hundreds, possibly even thousands, of online articles about marketing, social media, lead generation and the whole spectrum of other related subjects. But then I realised: I hadn’t learned a thing! Some I’d just skimmed, some I had read in detail – some I’d even got handwritten notes from, but still I hadn’t (consciously) put a Read the whole post…

Wishpond

All Your Website Lead Gen Wishes Have Come True : Wishpond

We can all do with a little help when it comes to leveraging traffic to our websites – especially new and small businesses. Unfortunately, like most things in life ‘getting help’ almost always involves spending money, and this is another pain point for the budding business. I have written (favourably) about the freemium model previously, and I have a great Read the whole post…